With so many pet products on the market, it can be tough to find something truly unique for rabbits and other small animals. But every now and then, a creative idea really hits the mark. That’s exactly what happened with the Original Maze Haven — and the rest of the Haven Line — by BinkyBunny.
Back in 2006, when BinkyBunny was just starting out, founders Jennifer and Steve began designing products based on research and their own experiences with their bunny companions.
“Finding toys that actually hold a rabbit’s interest can be challenging,” Jennifer explained. “As prey animals, rabbits play very differently than cats and dogs.” That’s why the Maze Haven was designed specifically with the bunny brain in mind. Over time, customers have also found that chinchillas and guinea pigs enjoy it just as much.
During development, prototypes of the Maze Haven were sent to rabbit and chinchilla rescues — including SaveABunny.org — for testing. “As any rabbit owner knows, if there’s a weakness, a rabbit will find it!” Jennifer said. It took months of tweaking and redesigning before the final version was ready. Thanks to Steve’s background in architecture, the product was built to be strong, sturdy, and structurally sound. Choosing the right paper type and strength was also essential.
Since its release, the Maze Haven has gained popularity around the world and is now sold in stores across the U.S., Canada, the UK, Denmark, and Singapore. When the product first launched, Steve was even featured in Pet Product News — a proud moment for a new entrepreneur!
Of course, originality sometimes attracts imitation. Over the years, other companies have tried to copy the Maze Haven, which can be tough on a small business. “Small businesses should support each other in ways that are complementary, not competitive,” Jennifer says. “Integrity is important.”
The Maze Haven remains one of BinkyBunny’s flagship products. “We’re proud of the Maze Haven because it offers a unique kind of enrichment,” Jennifer explains. “Rabbits have a strong instinct to map out their territory — it’s a survival behavior. Just like cats are driven to hunt and dogs to chase, rabbits need to explore, plan escape routes, and find hideouts.”
With interchangeable panels that create a labyrinth of tunnels and cubbies, the Maze Haven encourages natural behavior, keeps bunnies engaged, and makes them happy — a true “Binky Bunny.”
Below are just a few examples of how a single Maze Haven can be transformed into a one-story or two-story structure. The inner layout is fully customizable, offering endless ways to rearrange it — all from just one box!
