No real guesses, but from my imagination, I’m reminded of two things.
1) Very exaggerated preparatory chewing to eat a cecotrope.
2) A decision to begin grooming shoulder and collar fur, but for some reason, isn’t.
I doubt either of those are the case, so my best idea is teeth. Something is intermittently bothering his teeth, perhaps something at the root, a cracked tooth that has allowed something to grow, or a misalignment of the jaw that knocks out and perhaps needs a recorrection.
Since you’ve had Ruben, have you ever needed for him to get a teeth grinding? In these operations (rabbit is asleep), it’s the only time a vet can actually open a rabbit’s jaw really wide to see what’s going on, much more than an otoscope exam.
The answers provided in this discussion are for general guideline purposes only. The information is not intended to diagnose or treat your pet. Seek the advice of your veterinarian or a qualified behaviorist.