It is hard to say if we get more adoptions because of the videos. Most of our adoptions happen at big adoption events where people come and check out lots of bunnies (we had 11 adoptions this weekend, yay!), so I do not know if anyone has ever seen a specific video and said "I want that bunny!". We did have a family come in this weekend and adopt a shelter bunny that we were showing, and they told us that they had seen his video on the web (the shelter volunteer at that shelter makes her own videos too, and I link to them from our website). I am fairly confident that we have gotten cash donations based on the video I did of little Camille, who came in as a baby, all chewed up by cats, and who needed extensive care.
We also use the videos at our shows. We have one of those electronic picture frames that has a built in display and speaker, and we play the videos in a loop on this as a way to attract people to our displays. This works great, people come from the other side of the store to check out the videos.
The videos are fun to make, but they are pretty time consuming. My kids love them, so you’ll find most of the music I use is kid music.