My newest bunny wouldn’t eat hay either. I was trying 1st and 2nd cut timothy, not interested. I tried orchard grass from the pet store, he wouldn’t touch it. I was stuffing empty toilet roll holders with hay as a chew toy, I changed the hay in his litterbox every day, but he would’t touch it. I tried 2nd cut orchard hay from the feed store, he started chomping on it 🙂 I’ve read about trying different toys/tricks to get the bunny to eat hay, but if he doesnt’ like the taste or doesnt’ think it is food-worthy, then toys/tricks might not work. Try a few types. A bale of hay is inexpensive – but large. So if he doesnt’ like it, then you have a large bale of hay that he won’t eat. Perhaps ask your local feed store for samples. I got a sample of alfalfa hay once. My bunnies all liked it.
You could also try fresh grass, and then start including hay in the fresh grass. But my bun wouldn’t eat grass… so it was only when I brought home a bale of 2nd cut orchard that he ate it. I figured if he didn’t eat it, my other buns would. Luckily he did 🙂 Keep trying.