Well, you have to make it worth his while. Some buns are just NEVER cuddly, some born cuddlebugs and some can be trained to “tolerate” cuddles with lots of bribes! Trust is the number one issue. If they don’t trust you, forget about cuddles. I have been very successful in getting buns to enjoy pets and cuddles by basically ignoring them. Bunnies always want what they can’t have! This takes a ton of patience. Lots of time just sitting on the floor perfectly still. Always let him come to you. And when he does come over to give you a sniff, resist the urge to reach out and pet. Otherwise he ‘ll think everytime he comes near you, he is going to be accosted by “THE HAND”. I usually sit down with a book, some pellets or treats on the floor around me , and maybe read out loud so the sound of your voice becomes soothing. Once he trusts that you are not there to catch and eat him, he may venture close and flop next to you. Just let him flop – no petting for a couple days. And never hop up and startle him, always get up only after he has hopped away on his own. Over the next few days (weeks ) put your hand down on the floor where he sits and let him sniff it. If he’s relaxed, touch a paw with your finger… Later an ear, later a pet on the nose, then a pet down the back… All at a pace he’s comfortable with. Put treats on your legs. Lay back and put treats on your tummy… Letting him hop up and get the treats without fear of being grabbed. He will eventually learn that you are harmless, and not only harmless but a great source of yummy treats!